This would have been a twitter post but I realised there’s no way I could make it in 140 chars!
In the morning and in the car I generally listen to Original 106 on t’wireless. Recently they’ve been making a big deal of all their programming being made in the north east, using a voiceover where I always imagine the guy knocking on someone’s head as he says the words “in the north east”.
The main other local station, NorthSound, is one of the large syndication that covers Scotland, including Tay FM, Clyde1, West FM (noticing any similarities with those links yet?) etc. At night to save money they syndicate the same programs to all their stations. Original doesn’t belong to the syndication and runs it’s own programming strategy, late-night this essentially involves a program with no presenter. I actually like this show as it occasionally produces some gems from music (from my) past.
My problem, no that’s too strong a word, my question, is this. What’s so good about all the programs being made in the north east? Northsound’s only decent programs, in my opinion, are the syndicated ones. Gina and Romeo late at night are about all I listen to on the odd occasions I even bother to try NS1 again. It’s also hysterical hearing some of the neds who call in with their tales of woe, of course this is a personal taste thing. I think neds are funny, though cringeworthy. In any case those are NS’s best programs.
So it’s not about quality of programs.
How about carbon footprint then? Perhaps the carbon footprint of a locally produced show is less than one being broadcast and relayed from the central belt. I doubt this is true in any measurable or significant level, and in any case any increases in transmitter output is probably negated and then some by the fact that for every station that runs the syndication there’s a presenter who doesn’t need to get to work, meaning no emissions on travel.
So it’s not about environmental impact.
So how about money? Well no, here again the station loses out. Employing late-night DJs, though outstanding at their job, doesn’t save money. The guys on at night are brilliant, Claire regularly has me in stitches. They come at a cost though, financially speaking employees and specifically wages, are the biggest cost to most companies. This is why thru the night is just a ‘big CD’ with ads and pre-recorded news bulletins. Making it all in the north east costs more.
I understand the undertone of the point though. Northsound and the other networked stations don’t make it clear to the listener that it’s a syndicated program. The links have the presenter saying the name of the station on which the show is being broadcast, not a central name such as “You’re listening to late night Gina on the Scottish syndicated radio network” (or even just on Clyde1 – which I believe is the source, they use the Clyde1 phone number anyway). This is something that I feel, in the interest of transparency they should make clearer. There could well be listeners who don’t realise they’re listening to a syndication who can then decide if they wish to remain listeners or not. I don’t really understand the apparent “cover up”, what difference does it make?
I just don’t think saying “all made in the north east” is showing any particular benefit…
…I wasn’t made in the north east and I’m gallus.













What y’all are sayin’.